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In 1990 I had my first real job as an HR manager in the biggest health insurance
company in seattle. I had a big desk, big office, lots of responsibility and crawled out of my skin with the environment. If you've
ever read Kafka, you can imagine.... my saving grace was a radio playing 90.3 fm all day every day. At the time, this college radio station
(out of my alma matter UW) was a local favorite amongst the hipsters and well, me. When people came in for meetings with me, it would be
turned up sufficiently and when I'd close my door for the meeting the volume went down, but never off. There was a DJ "John in the morning"
who was particularly spot on with turning listeners on to new music. This radio station went from KCMU to KEXP, owed in part by Paul Allen
(I think) and listeners. The station has been through amazing technological changes, you can stream live on your computer or listen to archived
shows but the bottom line is, it has never failed me in 18 years turning me on to new music. KEXP is required listening in our Zovo office, the store
needs a little more "familiar" music for our customers so my ipod is playing there. The ages in our office range from 20-somethings to 50-somethings.
When I asked the staff to tell me why KEXP has grown on them, here's some feedback: |
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-Original -Different from the norm -A lot of different styles rolled into one that seems to work -Recognizable but still surprises you occasionally -Reminds you of somewhere you would like to be (a time or place in your life where you have been or have always wanted to visit) -It makes you feel good -A little rock n roll |
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I couldn't have said it better, this is a description of KEXP but also of Zovo!! Try it out, check out "John in the morning"
he's still there although all the DJs are of his caliber..... Happy listening, Love from the Zovo office fans of KEXP |
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When we opened the store 3 years ago it was important to us to find a charitable organization that we could put our efforts behind. When I researched
causes, how money is spent an so forth, Susan G. Komen was an obvious choice for us. In november of 2005, we held an event at the store to benefit Komen.
this event was so successful and gained so much momentum with participants, we were able to raise $17,000.00! In march of 2007, Zovo was the platinum sponsor
of the Komen Puget sound affiliate's black tie event. I was humbled to be part of the planning committee and through this process made some great friends, one
of whom (gail) is responsible for raising money for this affiliate. Due to the efforts of my colleagues on this committee, gail in particular, the event raised
$820,000.00 for komen puget sound affiliate. Zovo has continued to think of the next thing we can do for this organization as my business partner (and hubby)
and I were recently designated as trustees. What an honor! Just like most if not all of you, cancer has been too big a part of our lives. It can be a devastating
disease and a horrible one to watch progress. I believe and pray that a cure is possible.... one of my best friends is a research Dr. at Fred Hutchinson here in Seattle.
she reminds me how programs have been cut in the last 8 years (due to funds going to a very expensive war) so now more than ever grass roots fund raising is critical
to finding a cure and keeping research funded. |
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A couple years ago, my friend Marilyn asked me to join her for a girl's night out to listen to a couple women speak about "Style Statements." when I asked her what a style statement was,
she wasn't sure but I wanted to hang out with her so we both went to this presentation. Carrie and Danielle, from Vancouver Canada were speaking about this process they created which,
in a nutshell helps you.... (in marketing terms) understand you as a brand. At the time I was immersed in the Zovo brand, figuring out what it was and what it wasn't and my interest peaked
when I wondered if my style statement would match the brand I was creating. Not surprisingly, it was pretty darn close. I loved the process of the questions asked so I made an appointment
for my mom to get her style statement done. She loved it! Carrie, who conducted the interview fell in love with my mother and asked us to be featured in their book! What an honor and a blast
for me and my mother to get together for this photo shoot, she was a natural, a 78 year old muse. all of her shots were lovely and very dramatic...mine were alright, you know how it is when you
see pictures of yourself..... the book is out, their website is a blast, they have a very robust Carrie and Danielle community and it's all very empowering, very positive, very.... Zovo! Enjoy, I know you will |
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